It’s now seven years since I published my first book, ‘Damp Dogs & Rabbit Wee.’
Get me – ‘first book.’ Now I’m talking in some kind of author-type language. Like I’ve got another book in me. Well …
I’ve learnt a lot these past twelve months: I cringe now when I think of the number of exclamation marks I used in my first drafts of ‘Damp Dogs;’ I now understand why many readers dislike the overuse of adverbs; head-hopping can become confusing and overuse of ellipsis (oops – see above) and quotation marks can becoming annoying.
I’ve also learnt to cultivate a thick skin – this being the result of submitting pieces of work to Critique Circle. Boy, can they be brutal? (See? – in the old days, I’d have had an exclamation mark just there. And there.)
But most of all, I’ve realised that to be a writer, successful or otherwise, you need to learn to desist, assist and most of all, persist.
Desist from talking-down your book. Understandably, you will be unsure as to how it will be received. Will it merit many / any ‘five star’ reviews? Will it attract any reviews at all? Authors writing in the same genre are far better and more experienced than me. Those thoughts, and others, can easily lead to the conclusion that the best way to prepare for disappointment is to get your strike in early. Lower the expectations of any potential readers and work from the ‘promise low, deliver high,’ perspective.
Logically, this may be a sound approach. Except that the number of potential readers may have been greatly reduced as a result of the author’s perceived negativity.
Don’t do it. Tell the world how great the book is. Show some belief.
Sheepish modesty may be cute, but it doesn’t sell books.
Assist other aspiring authors in reaching their goals. Whether this is through constructively critiquing their work via online writing groups, or re-tweeting details of their work / special offers, or sharing links to their sales pages on your social media / blogs, it doesn’t matter. Writing is fun, but it’s kinda lonely. Not in a sad way, but it’s good to talk as a wee bird once said.
Mutual back scratching is way better and more productive than mutual back slapping. Be honest with your comments to others, but be positive. And guaranteed, you’ll receive the same benefits in return. Authors are a breed apart, but form a tight-knit, worldwide association.
Show support, and if at all possible, buy their books. Kindle editions normally cost only a couple of pounds. I’ve read more books this past twelve months than at any point in my life since leaving school. And all have been from indie authors, the majority of whom have not yet made it into the High Street stores.
There are some tremendous stories out there.
Persist with your belief. Writing a fabulous book is the easy bit. Telling the world it even exists, especially with no marketing budget at your disposal is another thing entirely. It’s a slog, I know, but a little bit of work, even just through social media can pay dividend.
This past week, I’ve run a low-key promotion in the UK – there will be a bigger effort made in the U.S. market after the Olympics. I spent a total of £10 and that was on a donation basis to a site that promoted ‘Damp Dogs & Rabbit Wee.’ The direct results of that promo were poor, but through my own efforts of persistence, I managed to sell another twenty-six books.
No – it’s not big-time. And no, I can’t yet give up work to become a full time author. But it’s all relative, isn’t it? The fact that the book rose from around 200k to circa 12k in the Amazon Kindle rankings was good enough for me.
I’m not writing for money – just as well, eh?. I’m writing for experience. So that I may learn how to make more of a success of the comedy-fantasy, ‘Soul Survivor’ that I’m currently working on.
Success is all relative. I started out as the hopeful writer at the start of the ‘desist‘ paragraph above. I reckoned that if I sold about thirty books to family, friends and clients, then I’d be happy. So, having sold over two hundred and seventy (when the average for a debut effort from an indie author is, I believe, ninety) I’ve now embraced the mantra from the end of that section.
It’s not rocket science, and it’s all been said before. But after a year, the penny’s finally dropped. With all your invaluable assistance and support, even from just reading this blog, I know both ‘Damp Dogs & Rabbit Wee,’ and when ready, ‘Soul Survivor,’ are / will be successes. Even if just in my own head.
See you on the shelves of Waterstones and Barnes & Noble.