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That’s me, that is: The Second Lord of Procrastination and Broken Promises.
(The First Lord met an untimely end when, on the eventual realization that Time waits for no man, he tried to catch up with it by removing the batteries from his clock. He consequently failed to notice the time of High Tide was fast approaching and rather sadly, he drowned.)
Some authors have learnt well from this little parable. But not all. Like me, for example. Right now, I feel I should be editing the first ten chapters of ‘Evhen & Uurth,’ (w/t) and not procrastinating until I’ve written some half-baked blog post.
Or should I?
What’s more important? Writing a potential best-seller or, letting prospective readers know that you’re writing a potential best seller?
I’ve been pretty slow to the social media table, but five years after the release of my first (ok – only) book, I’m becoming more convinced of its value.
See, I figure that just about anyone who writes a book, writes a ‘potential’ bestseller. Take the ‘Fifty Shades’ series by E.L. James. The first of these, and I presume the others, was widely acknowledged as being, well, for want of a better description … crap.
Tell you what – I wish I could write books as crap as them! And indeed, I probably can. You probably can. We all can. The difference between our crap books not selling and Ms James’s making her a very rich and successful woman, is social media. The hype, and even in this case the negative comments, that surrounded the initial ‘Fifty Shades of Grey’ book piqued the curiosity of a certain demographic who just had to see what all the fuss was about.
It’s really a case of establishing a market-place for your book and unashamedly promoting it. But in the right manner.
From my experience, there’s no point in spamming the book-buying public. Scattergun Tweets to a following of possibly thousands is unlikely to generate much in the way of sales, if any at all. And cold-calling messages sent on Facebook are about as effective as a telephone call from a PPI claims team. What’s required, is genuine interaction with people interested in the subject matter of your book – be that flying saucers, trolls, cozy romance or in my case, psychopathic rabbits.
Over the past couple of years, I have read some really excellent books by authors I greatly admire, especially so regards the other members of the Goodreads CLOG group. (I distinguish them simply because their humorous writing is more the style I aspire to.) These books, regardless of how many have been sold, deserve to be read by many, many more people. Some, and I’ll spare the blushes of those to whom I refer, should in my opinion, have prominent display positions in national book stores.
The fact that they don’t, is down to a lack of self promotion. I know this to be true in the majority of cases to which I refer.
It doesn’t come easy. Most people, authors or not, worry about being perceived as boastful; being considered arrogant. As a Scot, it’s just not in my nature, for example, to tell anyone that I’m any good at anything. Self-deprecation is viewed as a valuable safety net up here:
“Ah – it’s just something I knocked up on a few rainy Tuesday afternoons. It was either that or clean out the cupboard under the stairs. Its not a serious effort to become an ‘author’ as such. If it sells a few copies, I’ll be happy.”
That’s the way do it. Glass half-empty. If the book sells well, then that’s a bonus. If it bombs, then we were prepared for it.
But with that attitude, which is the more likely?
I’ve learnt that with ‘Damp Dogs & Rabbit Wee,’ if I go quiet on it, and don’t undertake some targeted campaign or other, then it may sell the odd one or two copies a month. It will perhaps be read a couple more times on Kindle Unlimited.
But if I do some work on it, tell dog / pet lovers about what a darned good read it is, then sales can be increased ten fold. And this is two years down the line from publication.
So, my point is this: not all procrastination of a work in progress is bad. Proactive and targeted use of social media is just as valuable a use of time as writing that book.
Getting your name known through interaction with potential readers of your particular genre is key.
Right, there you go. That should just about do it.
Now, let me just check the time of the next high tide.